The lovely people at Food Agility wanted me to produce a video about the process for creating their logo.

“To match Food Agility's rapid growth into Australia's agri-tech landscape, we are proud to launch our brand new logo.

We commissioned art director Karen Lee to create a brand identity that conveyed transformation, agility, nature and collaboration. We think she nailed it. We see the two leaves as representing the synergy between our commercial and research agendas.”